Ua ʻike ʻia ka nui o nā kūʻai aku ma ka ʻaha kūʻai ʻo Double Eleven, kahi ʻaha kūʻai pūnaewele Kina, i kona wehe nui ʻana ma ka Pōʻakahi, kahi i ʻōlelo ʻia e nā loea ʻoihana ua hōʻike i ke kūpaʻa lōʻihi o ka ʻāina i ka hoʻohana ʻana a me ka ikaika i waena o ka maʻi ahulau COVID-19.

I ka hola mua o ka Pōʻakahi, ua ʻoi aku ka nui o ka huli ʻana o nā lama ma mua o 2,600 ma mua o ka lā holoʻokoʻa i ka makahiki i hala. Ua ʻike ʻia ka nui o ke koi ʻia e nā lama kūloko, me ka hui lole haʻuki ʻo Erke a me ka mea hana kaʻa ʻo SAIC-GM-Wuling, i loko o ia wā, wahi a Tmall, kahi kahua kūʻai pūnaewele o Alibaba Group.

ʻO ka ʻaha kūʻai kūʻai ʻo Double Eleven, i ʻike ʻia hoʻi ʻo ka Singles Day shopping spree, he ʻano ia i hoʻomaka ʻia e ka paepae e-commerce a Alibaba ma Nowemapa 11, 2009, ka mea i lilo i hanana kūʻai pūnaewele nui loa o ka ʻāina. ʻO ka maʻamau, mai Nowemapa 1 a hiki i ka 11 e hoʻowalewale i nā mea ʻimi kūʻai.

Ua ʻōlelo ʻo JD, ka hui kālepa pūnaewele nui, ua kūʻai aku ʻo ia ma mua o 190 miliona mau huahana i nā hola ʻehā mua o ka gala, i hoʻomaka i kēia makahiki i ka hola 8 pm o ka Lāpule.

Ua piʻi aʻe ka huina kālā o nā huahana a Apple ma JD i nā hola ʻehā mua o ka gala i 200 pakeneka i hoʻohālikelike ʻia me ka makahiki, ʻoiai ʻo ke kūʻai aku ʻana o nā huahana uila mai Xiaomi, Oppo a me Vivo i ka hola mua ua ʻoi aku ma mua o nā mea o ka manawa like i ka makahiki i hala, e like me ka JD.

ʻO ka mea nui, ua piʻi aʻe nā kūʻai ʻana e nā mea kūʻai aku ma waho ma Joybuy, ka pūnaewele pūnaewele honua o JD, i ka wā i hoʻohālikelike ʻia me 198 pakeneka i ka makahiki, ʻoi aku ka nui ma mua o kā lākou kūʻai ʻana no ka lā 1 o Nowemapa i ka makahiki i hala.

"Ua hōʻike ka nui o ke kūʻai ʻana o kēia makahiki i ka hoʻomau ʻana o ka hoʻōla maikaʻi ʻana o ke koi ma waena o ka maʻi ahulau. ʻO ia ulu wikiwiki ʻana o ke kūʻai pūnaewele ua hōʻike pū i ka ikaika o ka ʻāina i ka hoʻohana hou ʻana i ka wā lōʻihi," wahi a Fu Yifu, he mea noiʻi koʻikoʻi ma Suning Institute of Finance.

Ua wānana ka ʻoihana kūkākūkā ʻo Bain & Co ma kahi hōʻike, i ka hoʻohālikelike ʻana me ka makahiki i hala, ʻo ka nui o nā mea kūʻai mai nā kūlanakauhale haʻahaʻa i komo i ka ʻaha kūʻai i kēia makahiki e manaʻo ʻia e ʻoi aku ma mua o nā kūlanakauhale papa mua a me ka lua.

Eia kekahi, a hiki i ka 52 pakeneka o nā mea kūʻai aku i ninaninau ʻia e hoʻolālā e hoʻonui i kā lākou hoʻolilo kālā i ka wā kūʻai nui o kēia makahiki. ʻO ka awelika o ka hoʻolilo kālā a nā mea kūʻai aku i ka wā o ka ʻahaʻaina he 2,104 yuan ($329) i ka makahiki i hala, wahi a ka hōʻike.

Ua ʻōlelo ʻo Morgan Stanley ma kahi hōʻike e manaʻo ʻia e pāpālua ka hoʻohana pilikino o Kina i kahi $13 trillion ma ka makahiki 2030, ʻo ia hoʻi e ʻoi aku ma mua o ʻAmelika Hui Pū ʻIa.

"Ma muli o ia ʻaha kūʻai nui, ua puka mai kahi hui o nā huahana i kūpono ke kumukūʻai, ke ʻano hou o ka hoʻolālā, a hiki ke hoʻokō i nā makemake o nā mea kūʻai ʻōpio, ka mea e lawe i ka ʻāpana mea kūʻai aku i kahi pae kiʻekiʻe o ka hoʻomohala ʻana," wahi a Liu Tao, he mea noiʻi koʻikoʻi mai ke Kikowaena Noiʻi Hoʻomohala o ka ʻAha Mokuʻāina.

Ua kōkua ʻo He Wei ma Shanghai lāua ʻo Fan Feifei ma Beijing i kēia moʻolelo.